Presentation "The Times"

Presentation

National Economic

Mittwoch, 10. März 2010

13:16

Times:
• Oldest British National Daily
• Founded in 1785
• Printed Daily (Except Sundays) since 1788
• Newspaper of Record
• Affectionately as "The Thunderer"
• Paper of Establishment
• Conservative
• Historically a Broadsheet Newspaper

The Times is the oldest British national daily, founded in 1785

From Broadsheet to Tabloid in 2003.

Paper of record

Header

no brevity

Loaded language

Deck

No deck

Picture

1st Paragraph

Introduction who, where, what

Overall pretty objective, small opinion, using evidence with quotes and facts

For sophisticated and educated people.

However, not as specific as the financial times (normal people understand)

Financial Jargon

Naming, listing banks

Gaines-Cooper versus HMRC

Conservative and right winged

While those who move abroad because of a full-time contract with an employer usually find it easier to maintain links with the UK, people who do not have full-time employment will find it more difficult.

Syntax consists of long sentences with a lot of detail to inform the people with great detail.

Only assumes the intelligence of the audience to a certain extent.

Intertextuality in the article.

The Oscars / fluff story

"Times Online Picture Gallery"

Provokes a different audience and their interest

Educated and sophisticated people have only limited interest in oscar dresses.

Only womens dresses (male and female interested in female)

At the side there is a little comment about the dresses. Mostly with a negative tone to it.

The Times - hard newspaper.