Internal & External Synergy Precis

Internal & External Synergy
the Simpsons Movie
Précis

The Simpsons movie was released on the 27^th of July 2007 in America and displays great examples of Internal & External Synergy. The Budget for the movie was 75 million USD, but having a gross revenue of 527 million USD. The movie was produced by 20^th Century Fox, a company owned by News Corp.

There is an example of Internal Synergy when different companies with different brands, who are all owned by a corporation, work together concerning the same project. The Simpsons movie was produced by 20^th Century Fox, which is a company owned by the Media Giant News Corp. Other companies, who are owned by News Corp, were also involved in the Simpsons movie such as Fox Music, a brand of 20^th century. They created the Soundtracks for the movie, which were sold simultaneously to the movie in the cinema. The last example of Internal Synergy is the Times magazine, which is also a companies owned by News Corp. They wrote more than 10 articles, including reviews and rating about the film. Some people say that most of the content was bias, making News Corp benefit from movie greatly. The Articles appeared in May and ended in September. The last, but most important area is the Simpsons in TV. Again, a brand of 20^th century fox, called Fox Broadcasting Company, has the right to show the Simpsons on TV.

External Synergy is based on the same theory as internal synergy, differentiating in terms of having different corporations working together. Again, in the case of the Simpsons movie, there are many companies/corporation, who got the license from 20^th century to use the Simpsons in their campaigns. One great deal was made with Electronic Arts (EA), which are owned by Vivendi Universal. EA created a “Hit’n’Run” game simultaneously to the release of the movie. The next great deal was made with McDonalds, which included the Simpsons in their Happy Meal, during the release of the movie in the cinemas. The Toys are the key area in which McDonalds uses the Simpsons to allure the customers. In February 2007, four months before the new movie was released Harper Collins created a special edition book about the Simpsons. Again, this was a great move, in terms of advertising the movie in form of a book. Similarly, Microsoft created also a limited edition of their product, the Xbox 360. This was released on May 2007, one month before the movie came out. The idea here was to sell the Special Edition with the Simpsons game from Microsoft in one package. Last but not least, Toywiz owns the rights to create the Simpsons toys for the characters in the movie. Toywiz sold all the characters in specific scenes, which occur in the Simpsons movie.

This precis is exactly one page in length and has a hook and introduction in the first paragraph and one paragraph, explaing internal Synergy and one explaining external Synergy. All paragraphs follow the rules of "writing a paragraph" and the entire "essay" is based on one idea as well.